The global size of the e-commerce industry has been growing steadily from around $1.5 trillion in 2015 to over $5.9 trillion in 2023. More and more people are switching to shopping online, which is great news for the e-commerce industry.
However, millions of people work around the clock behind the scenes to make the e-commerce industry function as seamlessly as it does. There was never a better time to jump into the growth bandwagon that the e-commerce industry is riding on, especially with the wide spectrum of jobs it offers.
From web design and development to content writing and customer service to social media manager, the e-commerce industry offers numerous job opportunities backed by tremendous career growth.
This article will discuss the different types of jobs in the e-commerce sector to help you find the right fit for yourself.
Let’s dive in –
E-Commerce Specialist
It is among the highly sought-after job profiles in the e-commerce sector. As an e-commerce specialist, you must have sufficient experience and expertise in developing, managing, and implementing an e-commerce strategy.
The candidate should have at least entry to intermediate-level skills, experience, and technical skills to use various e-commerce tools.
The primary role of e-commerce specialists is to oversee the entire or a particular aspect of the e-commerce business as assigned and ensure smooth functioning. It also requires identifying gaps in the strategy and replacing them with more effective components to achieve higher traffic, sales, and outreach.
The day-to-day job as an e-commerce specialist would include overseeing the team’s performance, website development, website maintenance, adding new products, overseeing website performance, tweaking and implementing marketing strategy, and ensuring e-commerce operations run smoothly.
It needs technical (HTML, CSS, JavaScript) and analytical abilities backed by sufficient experience and knowledge to perform well and deliver excellent results.
The average annual salary for an e-commerce specialist is around £37,000
Content Writer
As the name suggests, your primary role would be curating and creating content for e-commerce websites.
The content you produce can be product descriptions, social media posts, sales copies, blogs, niche-based news, podcasts, video scripts, and more.
As a content writer, your job isn’t limited to writing content but also conducting in-depth market research. It primarily means conducting keyword research, competition research, creating content outlines, developing a content calendar, scheduling blogs, blog management, creating content on trending topics, and more.
You would also need to work closely with the social media team to craft a content marketing strategy and create content that aligns with the e-commerce website’s niche and marketing objectives. The goal here is to support the e-commerce business’s SEO and marketing goals, drive organic traffic and help improve the website’s search engine rankings.
Content writing is typically an entry to mid-level position with an average salary around £27,000.
Ecommerce Manager
The role of an e-commerce manager is to oversee the e-commerce operations from a holistic point of view. This means they would need to closely watch everything, including web development, web design, marketing, lead generation, and sales.
As an eCommerce manager, you must coordinate and work closely with suppliers, merchandisers, clients, staff, and vendors. As a mid-level position, this job profile demands excellent communication, organizational, and leadership skills.
One of the key responsibilities is the ability to make quick decisions, handle tough situations, and deal with clients personally to achieve more sales.
However, to achieve such a commanding position, the key requirement is to have a solid experience and knowledge of various eCommerce and marketing tools, online marketing, and sales.
The average salary of an e-commerce manager is around £45,000
PPC Expert
Pay-Per-Click marketing is vital to any e-commerce marketing strategy, helping eCommerce businesses drive traffic, boost sales, and achieve optimal business growth.
As a PPC expert, you need to have solid experience designing and implementing PPC marketing campaigns, keyword research, designing landing pages, tracking and analyzing PPC ads performance, split testing, and reporting results. An e-commerce business relies significantly on the success of PPC marketing campaigns, so the marketing and sales teams rely heavily on it.
You need experience creating, implementing, and managing PPC ads with a proven track record for this role. It’s important to be well-organized, creative, and have time-management and analytical skills to devise PPC ads that work.
The average annual salary as PPC Expert is around £37,000.
Web Developer
For an eCommerce business to become the grand success it aims to be, the eCommerce website needs to be aesthetically pleasing, functional, user-friendly, easy to navigate, and fast. If the UI/UX of the eCommerce website lacks any of these key components, the chances of it achieving success are greatly reduced.
As a web developer, you’re responsible for creating a stunningly beautiful eCommerce website that’s visually appealing and highly functional. Your responsibilities include taking care of the website’s aesthetics and performance and ensuring it stands out from the competition.
You need a Bachelor’s Degree in Web Development or similar certification for this position. The ideal candidate must have web design and programming skills and a solid understanding of CSS, HTML, JavaScript, and other applications.
Web developers would closely work with various eCommerce departments to constantly update various frontend and backend elements. So, good communication, problem-solving and analytical skills are essential. Moreover, it can get stressful at times, so the ability to handle stressful situations calmly can work to your advantage here.
For entry-level web developers, the annual salary starts at £30,000.
However, the average annual salary of senior web developers is around £50,000 and can go over £70,000 for highly experienced, gifted web developers.
Customer Service Representative
Customer satisfaction is pivotal to the success of an eCommerce business. Whenever customers have problems, and they sometimes will, their feedback, grievances, complaints, and issues must be solved quickly and efficiently. And, it is where the role of customer service representatives comes into the picture.
As a customer service representative, you’ll be directly communicating with the customers via various communication channels, including email, online chat, phone, and even social media platforms.
Your primary role is to identify customers’ problems and provide an amicable solution that turns around the customers’ experience from a grievance to being grateful. You’ll also need to assist clients with their orders, provide tracking numbers, manage returns, order-related queries, and more.
If you’ve purchased anything online, you can guess the wide spectrum of problems a customer service representative needs to deal with. The idea here is to improve customer experience and develop a positive brand image in the process.
You need excellent communication skills, quick decision-making, problem-solving, and technical skills. You must be a fluent speaker, a quick thinker, and have great interpersonal skills to connect to the customers, understand their queries, and provide assistance, regardless of how negative the situation may be.
The average salary of customer service representatives starts from £12 per hour.
The pay may differ based on the eCommerce company you’re working with, your location (remote or on-site), and your previous experience.
Marketing Manager
The marketing manager’s role is vital to an eCommerce business’s success.
As can be guessed from the job title, a marketing manager is responsible for developing, curating, and implementing marketing campaigns across various channels and apps. It’s crucial here to keep a close watch on the competition and market and develop, tweak and implement marketing strategies timely to stay ahead of the competition.
A degree in marketing and previous working experience is required for this role. A marketing manager needs to be able to work with various marketing tools, including Google Analytics, Google Search Console, Buffer, Evernote, and other social media/technical platforms.
In simple terms, the success of marketing activities across the marketing bandwidth of an eCommerce business is the responsibility of a marketing manager.
The average annual salary of a marketing manager is around £45,000. This increases significantly with time, experience, and achievements.
Social Media Manager
Social media plays a huge role in eCommerce marketing success, especially because social media and eCommerce share the same audience.
As a social media manager, you’ll manage and represent the eCommerce business on various social media platforms.
You need to engage with the audience, create engaging social media posts, gain more traction to bring more traffic to the eCommerce website, and help develop the eCommerce business as an authority in the niche.
As a social media manager, you’ll work closely with content writers, the marketing manager, and even the customer service team to pass on queries, provide marketing insights, develop engaging content, manage paid advertisements, and analyze social media data.
The insights from social media and firsthand data of marketing and social media trends can go a long way in defining the ecommerce business strategy, allowing the business to cater to the specific demands of the target audience.
The social media manager plays a bridge between the company and the customers. You need to ensure the communication between the two is seamless and open-ended to achieve mutually beneficial results.
The average annual salary of a social media manager is around £33,000.
Final Thoughts
These are just a few common jobs in the eCommerce sector and do know the list is huge.
Some other worthy mentions include web analysts, business analysts, project managers, order clerks, delivery drivers, product managers, inventory managers, online merchandisers, supply chain managers, etc.
The eCommerce sector is huge and will only grow from here. If you’re looking for a flourishing career with tremendous growth opportunities, the eCommerce industry would certainly not disappoint.
No doubt, it’s a demanding industry, and you need to constantly add to your skills, knowledge, and qualification to guide your career in the right direction.
So, what are you waiting for? Identify your passion and skills, and apply for a lucrative job in the eCommerce sector today!
Good luck!
Comments