Data Analytics Manager - London

Job Description

Core Responsibilities

  • Utilise all available tools (web analytics e.g. Adobe Analytics, Tableau, big data platform, user replay tools etc) to proactively identify data-driven opportunities for improvement in the shopper experience, sharing actionable insights across team and in relevant forums to trigger action and site optimization
  • Alongside the Business intelligence team, interrogating the data sources within the Big Data Platform using SQL, R or another coding language to create insight, reports and dashboards that empower decision making within the broader team
  • Build and maintain key shared dashboards within Adobe Analytics and act as the admin owner for both the dashboards and the Adobe Analytic platform
  • Working alongside the main point of contact for Global Ecommerce Product Owners in all ad hoc reporting needs. e.g. payment method analysis, search, navigation, etc.
  • Develop complex site performance dashboards for site optimisation launches, using owned and 3rd Party data sources
  • Support maintenance and updates of shopper segmentation models and ensure high standards of data governance
  • Identify ingestion opportunities for the big data platform to create a more comprehensive data set, working alongside Business Intelligence to prioritise the requirements
  • Perform regular audits across site and campaigns to ensure alignment to tagging and tracking standards


Play your part in our team succeeding

A part of the LEGO Retail organisation, the Insights department is responsible for delivering actionable insights that drive performance across all channels and regions, including new market entry, and plays a pivotal role in the LEGO Group commercial strategy.

How we use data in LEGO Retail is changing as a fully integrated data ecosystem is brought to life across all areas of the business. This role will play a key part in defining and delivering how we utilise this data to support the continued growth of LEGO Retail as an ever increasingly important component of The LEGO Group.

Working alongside the key data owners in LEGO Retail, supported by an overarching data strategy, this role will focus heavily on building long-lasting relationships with LEGO Retail shoppers, determining why and how a deeper level of engagement can be developed and the value of these interactions. This is a newly created role in a newly created Insights unit with scope to develop and grow the role and it will play a critical part in the shift to a more holistic set of data sources and a focus towards actionable data-driven insights that drive business performance.


Do you have what it takes?

  • Validated experience working in an insights and analytics environment (with experience in Adobe Analytics or similar, Tableau dashboards, SQL based databases and/or R/Python)
  • Experience in SQL is a must
  • Experience working with big data platforms
  • Solid understanding of personalisation, loyalty programs and customer value
  • Ability to put together clear and concise practical insights from multiple data sources to answer business questions
  • Excellent written and verbal communication skills, with experience presenting to and engaging stakeholders, including development of business cases/investment models for internal consensus
  • Passion for developing a deep understanding of user needs throughout the shopping journey, and enthusiasm for exceeding shopper expectations
  • A hard-working, positive approach and determination to overcome obstacles; can do attitude, results orientation with a focus on quality, efficiency and operational excellence
  • Open, collaborative communication style, with experience working across cultures and time zones to build connected, sustainable relationships regardless of organizational structure

Join the global LEGO® family



What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model ‘Best of Both’, role eligibility and frequency with you during the recruitment process.


Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.


The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.


The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.


Thank you for sharing our global commitment to Children’s Rights.


Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.


London Hub, United Kingdom
Job ID
Data Analytics / Warehousing, & Business Intelligence
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