Digital & eBusiness Manager - Gatwick

Position Snapshot

Business area: Nestlé Coffee – NESCAFÉ UK&I

Job title: Digital & eBusiness Manager

Location: Gatwick

Salary up to £42,000 depending on experience + Potential Bonus + Excellence Benefits


Position summary

We are currently recruiting for a fantastic opportunity to join our Nestlé Coffee team as a Digital & eBusiness Manager for NESCAFÉ . This role is based at our Gatwick office, reporting directly into the Senior Digital & eBusiness Lead. This opportunity will see you create, activate, and develop the NESCAFÉ eBusiness activity for the UK & Ireland. This role has a particular focus on owned media; responsible for the ongoing delivery of activities across the NESCAFÉ brand website, CRM, SEO, and integration of these into wider NESCAFÉ brand marketing plans. You will get the opportunity to work with a wide range of stakeholders to deliver excellence in this space with one of the world’s best-known brands.


A little bit about us

From creating the very first NESCAFÉ in 1938, to joining the first expedition to the top of Mount Everest or being the first coffee on the moon – we’ve been part of creating great connections that have started with a coffee and lead to even greater experiences! NESCAFÉ is the biggest coffee brand in the world and providing great quality coffee which tastes perfect and is ethically sourced is at the top of our agenda. If you think you can grasp this exciting opportunity and are a Digital Marketing and CRM professional, why don’t you consider joining our winning team? eBusiness at Nestle means all digital marketing and ecommerce activities to generate online and offline sales.


A day in the life of a Digital & eBusiness Manager…

Ultimately, you’ll be responsible for planning, activating, and executing the eBusiness strategy for NESCAFÉ across web, SEO, CRM & Data. You’ll help build on our rapid growing consumer database to deliver greater and more personalised experiences to our customers to accelerate our Digital ambitions that delivers the very best results. Key responsibilities include:


  • EBUSINESS PLAN – Deliver key activities for NESCAFÉ as part of the Coffee UK&I annual plan with close alignment with Line Manager, providing input into the priorities, tactics to win and measures of success. Prepare commentary, update, and share monthly KPIs through relevant forums.
  • OWNED MEDIA – Responsible for the ongoing delivery of activities across NESCAFÉ brand website, CRM, and SEO, working with the relevant Brand Managers to integrate these into wider NESCAFÉ brand marketing plans to ensure a joined-up experience for the consumer including ratings and reviews and product promotion.
  • CONTENT – Ensure that the annual website content plan is based on audience and keyword territories and aligns to wider brand plans. Manage the content optimisation process with agency and internal teams.
  • ECOMMERCE – Ensure that the relevant consumer touchpoints are shoppable, ensure CTAs are relevant and visible, the product catalogue and portfolio availability is up to date, ensure maximum brand impact and performance across campaigns. Work with stakeholders to define the annual plan and areas of focus for the category.
  • MEDIA PLANNING & EXECUTION – Consult on brand plans to ensure owned media is properly considered in the consumer journey and data capture is embedded into campaigns to deliver against eBusiness objectives. Plan data acquisition campaigns through digital media or other partners.
  • BUDGET MANAGEMENT – Work with Line Manager to ensure that activity spend is properly detailed against eBusiness objectives.
  • TEST & LEARN – Manage and shape the NESCAFÉ CRM and website strategy via a test & learn agenda.
  • AGENCY MANAGEMENT – Work closely with our agency and partners across relevant digital touchpoints including but not exclusive to; SEO, CRM, eCommerce and Creative.


What will make you successful?

As the successful candidate, you’ll be educated to degree level (or equivalent experience) and have a breadth of digital and CRM knowledge under your belt. You’ll already have worked within a similar role with relevant marketing experience being able to highlight examples of creating and delivering engaging campaigns, building impactful consumer journeys, and generating conversions/leads/sales. You’ll be passionate, results focused and enjoy working in an exciting environment. You’ll thrive when working with stakeholders across all levels coupled with your ability to truly understand our business from a commercial standpoint. You’ll have fantastic communication skills and understand how your decisions impact our Coffee business strategy. You’ll also be able to leverage and shape the role based on your experiences to date to develop the ongoing strategy.


Other key skills include:

  • Functional digital knowledge across several areas, ideally website management, SEO, and CRM. Knowledge of paid digital media would be helpful.
  • Experience of optimising and testing through analysis of user behaviour and digital performance to guide decision making.
  • Knowledge of Google Analytics (as well as other solutions in the Google Marketing Platform, e.g., Data Studio, Optimize, Tag Manager, would be advantageous)
  • Target/KPI setting.
  • Agency and budget management.
  • Solid commercial understanding.
  • Evidence of cross-functional working and collaboration to achieve results.
  • Influence and impact within a matrix environment.
  • Knowledge of Salesforce Marketing Cloud and Drupal CMS would be advantageous but not essential.


What you need to know

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.


We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.


At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!


Right to work in the UK

In accordance with Home Office guidance successful candidates will be required to evidence their right to work in the UK before commencement of employment. The successful candidate therefore must be able to demonstrate their right to work status for the UK during the recruitment process. We have assessed this role and it could be applicable for sponsorship under the Skilled Worker route. If you do not have the right to work in the UK and you are unable to gain this independently, we may be able to provide sponsorship under the Skilled Worker route in line with the Home office guidelines. We encourage you to review the UK Home Office guidelines ahead of submitting a job application to review whether you meet the eligibility criteria under the Skilled Worker route and understand the immigration fees that you would be responsible for when making a visa application. If you require sponsorship, please discuss this with us as part of the recruitment process.

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