Digital Marketing Lead - Leeds

Role – Digital Marketing Lead

Location – Leeds (Hybrid)

Salary – £40,000 – £45,000 per annum

About Us

Pharmacy2U is the UK’s first and largest online pharmacy, we’re a market leader in the pharmacy world, with 20 years’ experience, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery. Our aim is to further disrupt the industry for the benefit of patients with leadership that is passionate about building the skills and expertise of our teams- “come and join the rocket ship”- CEO Mark Livingstone.

Role

Exciting opportunity for a seasoned marketer to join the UK’s biggest online Pharmacy where they will work with a lot of autonomy & make a real difference.

This role is best suited for a candidate looking to take true ownership of our digital channels to develop a full funnel approach to acquiring new patients across both web for Chemist Direct and Private Online Doctor. Candidates with recent agency background or hands on in-house experience preferable. Candidates with FMCG experience also desirable but not essential.

To be successful in this role, you will need to always think data-first, be commercial, strategic & creative as well as build solid, collaborative relationships with data and product teams, as well as agencies.

Responsibilities

• Plan and execute all digital marketing, including PPC, Paid Social, affiliate and other test channels through agencies or internal teams.
• Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per first order)
• Support annual and monthly planning with robust recommendations based on insight and ambition.
• Work with media agencies and internal teams to manage in month planning and forecasting across digital and offline channels.
• Report weekly and monthly on campaign performance, insight and channel level activity.
• Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.
• Identify trends and insights in digital marketing and use these to optimise spend and performance.
• Manage and optimise creative messaging by channel and demographic.
• Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)
• Work closely with Front End development team on implementing improvements at a micro and macro level.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Harness data within GDPR guidelines to increase relevancy and efficacy of our targeting.
• Maintain GDPR Compliance across all our digital acquisition activity including tracking technology.
• Take ownership of our digital marketing testing plan and drive incremental growth.

Skills

• Complementary analytical and creative abilities
• The ability to work under own initiative
• Excellent oral & written communication skills
• Strong attention to detail, quality and accuracy imperative
• 4+ years’ experience in digital marketing
• Experience setting up & scaling digital customer acquisition programs from scratch as well as managing budgets
• Affiliate and PPC experience
• Ecommerce background preferable but not essential
• Qualified to degree level
• Expert knowledge across Adwords, Google Adsense, DoubleClick, AWIN, Google Analytics and Google stack
• Solid Excel proficiency
• Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Demonstrable understanding of market factors that drive performance in the digital environment
• Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to end
• Growth mindset, focused on pushing the boundaries and not being afraid to question the status quo

What we will offer you

• 25 days annual leave increasing with service plus bank holidays
• Brand new head office at The Springs, with discounts on leisure facilities close by.
• Contributory pension
• Employee discount site. Plus 25% discount on staff health and beauty purchases
• Social events throughout the year
• Free onsite parking and refreshments as well as a Cycle to work scheme
• Employee Assistance Programme (includes Online Health and Wellbeing Resource)

What are you waiting for? Apply today!