E-commerce Category Merchandiser - Leeds
Role – eCommerce Category Merchandiser
Location – Leeds LS15 8GB
Salary – £22,000 – £35,000 per annum
About Us
Pharmacy2U is the UK’s first and largest online pharmacy, we’re a market leader in the pharmacy world, with 20 years’ experience, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery.
Role
To lead the planning and delivery of best-in-class web merchandising and experience to our customers, a key focus of our digital strategy to drive customer acquisition, retention and advocacy. The role will lead the delivery of on-site content and merchandising of products and promotions throughout our consumer health websites, Pharmacy2u.co.uk and Chemist Direct.co.uk
Responsibilities
Planning:
- Support the development of a customer-centric activity plan through collaboration with the commercial and marketing teams, competitor reviews and retail marketing best practice.
- Working with the commercial teams to ensure all product ranges are available to our customer, with the right product descriptions, images and copy to promote the product and drive add-to-basket
- Identifying opportunities to improve the customer journey throughout our sites i.e. content, UX/UI, features
- Define the cross-sell opportunities in and across the health and wellness categories.
- Assist the wider team to undertake Keyword, competitor, and content research – ensuring keywords, titles, and product descriptions for all listings are optimised and well-ranked in search results.
Execution:
- Timely execution of the activity plan, including onsite campaigns, product or delivery promotions, product launches, seasonal activity
- Manage and publish content updates (banners, images, copy, videos) to support promotions, events or campaigns
- Execute conversion / tests activity to drive improvement in key conversion metrics
- Assist with the testing of new features or website improvements to ensure changes are correct and users will experience no issues.
Optimisation:
- Review analytics platforms to provide insight and understanding into trading results.
- Optimise landing pages, product lister pages, onsite search and cross-sell maximum conversion rate from all key touchpoints in the customer journey
- Liaise with internal teams and external agencies to ensure all offers and products are accurate and performing Ensure the effective day to day maintenance of products, categories, and their content
- Use key trends and events insight to forward plan deals and promotions and areas of focus.
- Monitor best performing traffic sources and work with the teams to constantly feedback and improve performance.
Skills
- Web/Digital merchandising expertise in a retail environment
- Strong analytical, technical & mathematical abilities
- Commercial acumen
- Excellent oral, verbal & written communication skills
- Results driven and comfortable working in a very fast paced environment
- Analytical tools (Google Analytics, Facebook Business)
- Strong proficiency in Microsoft suite
- Experience of E-Commerce platforms & content management systems.
- Good working knowledge of Google Analytics and other tools in the Google suite
- Retail experience, either in a pureplay or omni-channel
- Health & Wellness experience would be advantageous
- An understanding of Adobe CS to create mock-ups & basic HTML coding & web design experience a plus.
- Degree or equivalent ideally in a Marketing related field
What we will offer you
- Occupational sick pay
- Enhanced maternity and paternity pay
- Contributory pension
- Discounted insurance (Aviva)
- Employee discount site
- Employee assistance programme
- Online health and wellbeing resource
- In house mental health support
- Health and wellbeing initiatives
- Discounted gym membership
- Registration fees paid (GPhC, NMC, CIPD etc)
- 25% Discount on staff health and beauty purchases
- Park life membership (exclusive offers and discounts for the Springs, Leeds)
- Free onsite parking and refreshments
- Electric vehicle charging points
- Cycle to work scheme
- Green car scheme
- 25 days annual leave increasing with service plus bank holidays or 28 days annual leave
- Flexible/Hybrid working
- Commitment to CPD (training fees paid)
- Refer a friend bonus
- Blue Light Card
What are you waiting for? Apply today!
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Applicants must be able to prove they have the Right to Work in the UK