Ecommerce Analyst - Bournemouth

Salary – up to £50,000pa

Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores, 2 days working from home and Dog Friendly Office!

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. If you are a digital person with excellent organisational and people skills this could be the role for you!

About the Role

We are looking for an analyst to join our Ecommerce team. You will be accountable for providing clear, commercial, and actionable insights to the ecommerce team to deliver a better customer experience, higher conversion, and stronger sales. You will be tenacious in your approach to finding root causes, issues, and opportunities to drive channel performance and play in key role in adding significant value to an already successful online business

Responsibilities

• Accountable for the delivery and ownership of the full suite of ecommerce reports across a real time (on-demand), daily, weekly, and monthly basis
• Interpret the data to provide commentary as part of the report suite that joins up the data to tell the story of trends and exceptions
• Play a key role in the product management team by identifying issues and opportunities in the site user experience throughout the funnel, and tracking the impact of changes
• Deliver ad hoc and deep dive analysis to support business planning, e.g. across specific categories, products, acquisition channels or journeys
• Ownership of the analytics platforms and supplier relationships, understanding the roadmaps and new features; also make use of alerts within the platforms to identify real time exceptions
• Ownership of data integrity and accuracy, working closely with IT to ensure that tagging is correct and fit for purpose
• Support all ecommerce strategic change with business modelling and provide dedicated reporting and dashboards in line with launches, to track the impact from day 1, communicating to all stakeholders
• Work closely across the whole ecommerce team, including finance partners, to gain awareness and understanding of end-to-end channel performance to ensure all analysis and interpretation is accurate and has the right context and support business forecasting
• Support the Digital Experience team across the key areas of optimisation, personalisation, and merchandising, as well as create a self-serve data culture to support them in using the analytics tools independently

About You

• Worked for an ecommerce retailer as an analyst for at least 2 years
• Superuser in Google Analytics, Data Studio, and tag management
• Someone who loves data and expert user in Excel, data tools and visualisation
• Strong problem-solving ability with a commercial, practical business mindset and able to join up data to tell a story and communicate to business stakeholders
• Tenacious approach in looking for root causes
• Proven track record of driving change by presenting insights to senior stakeholders with confidence and simplicity
• Demonstrable experience of supporting an ecommerce function across optimisation, personalisation, and merchandising
• A team player who is happy to take ownership of analytics and get their hands dirty; this is a small team with big ambitions
• Customer first mindset

About our benefits

• 25% Discount Card for Hobbycraft Stores and Haskins
• Hybrid working policy
• Free Onsite Parking
• Dog Friendly Office
• EV Charging Point
• Free Hot Drinks
• 33 days holiday inclusive of Bank Holidays with an increase each holiday year
• Birthday Day Off
• Company pension contribution – up to 4% contribution
• Employee Assistance Programme provide by Retail Trust
• Cash Health Plan with Health Shield
• Contribution towards eyesight test and glasses
• Subsidised gym membership
• Cycle to Work Scheme
• Long service awards and gifts
• Continuous training, development, and performance management
• Colleague Wellness Programme
• A creative working environment
• Colleague Social Events throughout the year including Summer and Christmas events

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.

Reference: HOBAJ822988