Ecommerce Merchandiser - Bournemouth

The vacancy

Role: Ecommerce Merchandiser

Location: Bournemouth

Reference: HOBYT860278

Closing Date: 26/02/2023 23:59

Ecommerce Merchandiser – Hobbycraft Head Office, BH23 6HG

£24,000pa + pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores, hybrid working policy, Dog friendly office and many more!

We are recruiting for an Ecommerce Visual Merchandiser to join our Digital team at our Head Office in Christchurch, Dorset. We offer a dynamic and fun environment with positive people who are passionate about inspiring our customers and meeting their crafting needs.

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 9am to 5pm but we have a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.

About the Role

The mission of the Ecommerce Visual Merchandiser is to execute an effective online merchandising engine that ensures products and categories are presented to customers in an inspiring and commercial way, based on data and industry trends. You will work closely with our Product Content Manager, Site Search Manager, Digital Design and Content Manager as well as our partners in Buying to bring to life our product assortment for multiple categories on in a consumer centric way.

Role Responsibilities

All on site merchandising, implementation, and on-going management of the site Merchandising for multiple product categories.
Ongoing management of site taxonomy, and attribution, working closely with the wider teams to ensure we’re offering relevant products and categories in the most shoppable way in-line with SEO requirements.
Planning and execution of strategies for category management and optimisation, setting and testing rules to improve performance.
Producing weekly and monthly reporting & analysis on site performance, in-depth category and product performance and highlighting opportunities and underperformance along with actions to deliver results.
Work closely with the teams to execute the website calendar, promoting products and collections in-line with the wider marketing teams strategies monitoring and reporting on performance.
Competitor research and suggestion of possible site improvements / a/b tests to improve key website metrics.
Ensuring we have a best-in-class website and identify issues and snags – reporting anything to the dev team to fix.
Using tools to study customer behaviour and identify improvements to the customer journey.

About you

Ideal role for an individual with hands-on proven experience in online retail.
Strong organisational skills – able to plan and allocate resource for multiple categories, products and projects and develop working practices to ensure continued process improvement.
Customer focussed with a proven track record of considering customer journeys and applying customer and campaign insights to merchandising decisions.
Strong interpersonal and communication skills with the ability to work as part of a team and influence delivery and change.
Analytical, numerate and results orientated with good commercial and KPI understanding and experience using Google Analytics
Fast learner, with an ability to work at pace and adapt to change in a fast-paced retail environment with tight deadlines.

About our benefits

Competitive Salary
25% Discount Card for Hobbycraft Stores and Haskins
Hybrid working policy
Free Onsite Parking
Dog Friendly Office
EV Charging Point
Free Hot Drinks
33 days holiday inclusive of Bank Holidays with an increase each holiday year
Birthday Day Off
Company pension contribution – up to 4% contribution
Employee Assistance Programme provide by Retail Trust
Cash Health Plan with Health Shield
Contribution towards eyesight test and glasses
Subsidised gym membership
Cycle to Work Scheme
Long service awards and gifts
Continuous training & development
Colleague Wellness Programme
A creative working environment
Colleague Social Events

We are completely committed to supporting anyone with a disability in applying for our vacancies.  If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers.  As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.

About us

We’re here to help you create

Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.

We’re here to support everyone on their crafting journey, from parents looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?

Apply Here

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