Ecommerce Trading Manager - Norwich

Full Job Description

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It’s an exciting time to join Keswick Flooring Ltd and the marketing team. There are ambitious growth plans for 2023 and marketing has a key role to play in delivering that growth. It a high-profile role too, as marketing works closely with all the internal teams. The business is located in Norwich in a new office which offers a modern and open working environment, and the Keswick team are supportive and committed to the success and growth of Keswick.

We’re looking for a customer obsessed, experienced Ecommerce Trading Manager to join our fabulous team. You’ll be charged with optimizing Conversion rate, UX, and day-to-day trading of the Keswick Flooring eCommerce sites ( &

ABOUT US: one of the UK’s leading online direct to consumer hard flooring brands. Founded in 1986, the brand has grown significantly and has a loyal customer base of design-conscious consumers who are looking for high quality flooring for their homes from a range of leading and well-established brands. It offers customers the highest level of service (it has a 5-star Trustpilot ranking!) and is the recommended reseller for lots of the top Flooring brands.

Flooring Megastore is one of the UK’s largest online floor covering collections, offering the broadest range of flooring products from entry level to premium brands at the lowest prices. Flooring Megastore’s Price beating promise is backed by how it acts and speaks every day, to everyone: Direct and to the point, down to earth and dependable, with specialist flooring knowledge.

Keswick Flooring Ltd, which houses our brands, Flooring Supplies and Flooring Megastore, now part of the Nestware Group of brands including Carpetright and Carpet and Flooring, is entering an exciting new phase of Digital Transformation and growth that will see us build on our strengths and revolutionise what we do, and how we do it. We’re on a mission to create a best-in-class experience for our customers, using the latest technology, and of course, the best customer service.


  • Optimise conversion rate, UX AOV, site navigation, and merchandising to drive online sales as well as to reduce bounce rate, improve dwell time and increase interactions.
  • Updating banners and promotional messaging on the site
  • Maintain and update all content including product information and attributes. Content provided by the Commercial Director.
  • Analysing and monitoring online sales, conversion, and AOV to identify and prioritise major sales drivers and highlight areas for improvement.
  • Support Head of Marketing/Commercial Director in delivering seasonal promotion and price amendments across the website, in line with company trading calendar.
  • Responsible for managing and optimising product recommendations / cross sell / upsell to drive conversions and AOV.
  • Responsible for maintenance of accurate online product catalogue. Managing in conjunction with Director of Operations, loading new products, new product launches and removing discontinued products in a timely and efficiently manner
  • Responsible for the merchandising of product categories and the visual merchandising of all products across all digital channels.
  • Maintain the Google shopping feed so it is up to date and accurate minimising any disqualified or unlisted products
  • Maintain a strong external outlook, reporting on online competitor activity and recommending new eCommerce and digital opportunities.
  • Participate in projects or carry out any other duties that may be outside the standard remit that will benefit the company.
  • Be an active and positive contributor to the team, always willing to represent the online trading team and be prepared to go the extra mile.


  • Experience of CRO, merchandising and trading eCommerce website with track record of increasing revenue, conversion, transactions and AOV ideally within a retail environment
  • Big Ticket retail product sector experience is an advantage
  • Analytical and numerical with strong reporting skills
  • Experience of trading eCommerce platforms
  • Good knowledge of GA and site analytics
  • An advantage to have experience of Episerver / Microsoft Dynamics


  • A team player, dynamic and enthusiastic, with a ‘can do’ attitude and a passion to be the best. This is a key role within the Keswick team
  • Able to instil trust and confidence at all levels, with a desire to create success that they can be “proud” of.
  • A healthy sense of humour and someone who believes the working environment should be an enjoyable and challenging place to be, and who values and respects the contribution of others
  • An analytical problem solver, with the ability to work both strategically and operationally. Prepared to ‘roll their sleeves up’ when necessary.
  • A collaborative approach and adept at engaging, motivating, and developing strong working relationships.
  • Organised and able to juggle different projects and priorities
  • Excellent communication and people skills
  • Robust, with a certain toughness of spirit, able to cope with change.
  • Strong commercial acumen and results driven.
  • Customer obsessed- able to use commercial nous to translate market opportunities and customer needs into a clear digital opportunities


  • A fun, modern environment to work in. Separate break out areas, fully equipped Kitchen with a pool table, dartboard and TV.
  • Office located with many amenities close by such as a gym, McDonald’s, Costa, Aldi, Sainsburys and he Terrace Café.
  • Free parking on site.
  • Aviva work place pension scheme.
  • Free refreshments.
  • 7% Membership Discount at Bannatyne Health Club located less that 1/2 mile from the office.
  • Colleague and family discount on all Flooring supplies & Flooring Megastore products as well as discounts from Carpet right and Trade Choice Carpet & Flooring.

Keswick’s Flooring Supplies and Flooring Megastore brands are on a significant transformation journey, and this role is an exciting opportunity to play a crucial part in contributing to the successful navigation of change and continued growth. If you’re looking to join a successful online retail business, we look forward to hearing from you!

Job Types: Full-time, Permanent

Salary: £30,000.00-£32,000.00 per year


  • Casual dress
  • Company pension
  • Cycle to work scheme
  • Employee discount
  • Free parking
  • On-site parking
  • Store discount
  • Work from home


  • Monday to Friday
  • No weekends

Work Location: Hybrid remote in Norwich, NR7 0HR

Reference ID: /TP/32557/3343
Expected start date: 13/02/2023

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