Head of Ecommerce - London

Full Job Description

 

We are currently looking for a Head of Ecommerce for Penhaligon’s. In this role, you will drive the brand’s growing global eCommerce business. You will sit a broader Digital team of +55 people based in London covering a portfolio of Niche DTC brands.

Head of Ecommerce Responsibilities:

  • Defines global and localised vision and strategy for Penhaligon’s sites (UK, US, ME, EU) aligned with brand strategy.
  • Manages and optimises Ecommerce P&L in conjunction with the Ecommerce Director.
  • Responsible for the strategy and smooth execution of innovation roadmap.
  • Defines new market opportunities and leads market entry.
  • Responsible for successful launch of new site platform launch in Q3 2023.
  • Defines site enhancements and projects to optimise customer experience across the entire journey.
  • Manages team of 3 that develop and own trading, content, and merchandising plan.
  • Responsible for delivering sales and conversion targets against budget, working closely with finance to align on commercial forecasts.
  • Supervise product forecasting in conjunction with demand planning
  • Ensure onsite product presentation, visibility, and navigation standards are maintained with maximum product exposure across the website and marketing channels.
  • Define and implement continuous reporting and analysis on conversion, engagement, and success metrics and leverage data to inform smarter choices and develop new initiatives for the site.
  • Overseas trading calendar and supports on tactical opportunities to ensure targets are met.
  • Identifies new opportunities to enhance the consumer experience and create immersive brand engagement and frictionless shopping.
  • Stay up to date with industry developments, proactively sharing and advocating the use of new and relevant features and tools.
  • Hold in-depth knowledge of the tools/systems, providing requirements to the tech teams to develop them and achieve results.
  • Key business stakeholder for web enhancements and improvements, influencing and advising on the digital product, A/B testing, and insights roadmap whilst ensuring a consistent, optimised experience across all platforms and improving customer satisfaction and NPS score for the site.
  • Understanding the customer at a channel level and their respective end-to-end buying cycles in order to ‘problem solve‘ and address necessary barriers to purchase.

Desired Skills & Experience:

  • Strong experience leading and growing DTC businesses and teams.
  • An experienced commercial leader ideally in the Luxury, Beauty or Consumer Goods industries.
  • Excellent verbal and written communication skills.
  • Good analytical skills to support data-led decision making
  • Hands on professional with a strategic mindset, capable of delivering an ambitious, yet achievable trading plan
  • A firm grasp on supporting technologies & ecommerce fundamentals.
  • Excellent stakeholder management and presentation skills.
  • Provide strong, inspiring leadership and develop team through leading by example, maintaining passion and excitement for the brand and business.
  • Experience managing P&L.
  • Strong cross-functional leadership skills with partnership experience across functional teams.

 

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