Head of Ecommerce - Swindon

This Head of Ecommerce role is an exciting opportunity for a confident digital leader looking to deliver a ‘big picture’ strategic agenda.

The opportunity includes ownership of a 1-3-year ecommerce transformation program that whilst open to shaping, will encompass a repositioning of Oak Furnitureland’s online proposition.

As the owner of ecommerce transformation, you will be given a significant budget to reposition the Oak Furnitureland brand online, developing an online customer experience that’s fit for the modern day (and future) shopper and one that underpins a market-leading omnichannel proposition.

As part of this Head of Ecommerce role, you will leverage technology to enrich a multi-channel customer experience, build a greater understanding of the end-to-end customer journey, and innovate to create a unique yet relevant point of difference in the CX space for Oak Furnitureland.

This is a head of department role, leading an in-house ecommerce team. It is a hybrid working role approx. two to three days in the office, and two days at home.

You will have a proven record in building high performing results-driven teams, setting clear accountabilities to drive delivery of an omnichannel ecommerce agenda that supports the business plan.

You will need to work closely with dedicated in-house front-end development and design teams to drive your ecommerce agenda forward, supported by digital agencies supporting insight and CRO.

A customer-first mindset will form an important part your ecommerce agenda and underpin the creation of a market leading omnichannel customer experience.

A strong retail trading mentality is key, but a proven record in strategic digital delivery is essential to this Head of Ecommerce role. The candidate will be expected to own ecommerce transformation, ensuring OFL is positioned to leverage future digital opportunity.

The ideal candidate will be industry savvy, be able to identify and articulate emerging customer trends, and understand how the role of ecommerce needs to evolve as part of a broader omnichannel proposition.

Experience in international retailing is preferred for this Head of Ecommerce position. As part of ecommerce transformation, you will build a platform for future international growth and develop an ecommerce proposition for international markets.

Key Responsibilities

Commercial performance. Delivering an ecommerce trading plan through an immersive online experience that supports OFL’s omnichannel credentials
A day-to-day trading focus that supports an ecommerce tactical trading plan. A relentless focus on tactical trading and the role it plays within the retail sector. A commercial, customer-focused mindset is essential.
A multi-channel digital customer experience, driving footfall and enriching the in-store journey through digital platforms including OFL’s mobile app and in-store digital displays
Understand the customer at a channel level and their respective end-to-end buying cycles in order to ‘problem-solve’ and address necessary barriers to purchase
Guide digital acquisition teams to ensure acquisition of the right customers through the right digital channels, across paid and organic search
Build ‘bottom-up’ trading FY budgets linked to annual change programs the underpin delivery of budget, inclusive but not exclusive to a conversion rate optimisation program
The development of the mobile application and leveraging the technology to build a market leading AR/ VR solution, extending the current AR website and app functionality


Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
33 days holiday per year including bank holidays
Pension: 5% contributory pension scheme
Birthday: an additional day off for you to celebrate your birthday
Group Income Protection (GIP) – cover in the event that you are unable to work due to an accident or long-term illness
Group Life Insurance (GDIS) – the company provides Life Insurance cover of three times your basic salary
Hapi discounts for gym membership, travel and entertainment discounts, everyday discounts on 100’s of retailers, restaurants, and supermarkets. Also available to partners of OFL employees
Health and Wellbeing portal, hospital plan opt in, eye care
Employee Assistance Programme (EAP), includes access to telephone and face-to-face counselling
Car allowance
Free onsite parking

Essential Skills

An experienced commercial leader with a strong commercial mindset
Experience working within a commercial / product-based role
A strategic mindset, capable of delivering an ambitious, yet achievable trading plan
Good analytical skills to support data-led decision making
Excellent verbal and written communication skills
Excellent attention to detail
Excellent self-discipline to ensure delivery of multiple project streams simultaneously
Excellent stakeholder management and presentation skills
Self-motivated with a proven record of developing high performing teams
Previous experience working within a retail e-commerce leadership role
Demonstrable experience in strategic ecommerce delivery
A firm grasp on supporting technologies and ecommerce fundamentals
Excellent knowledge of online analytics and insight tools (e.g. Google Analytics)

About Company

We have a lot of things to be proud of here at Oak Furnitureland.

Firstly, let’s talk about our furniture itself. From beautiful bedroom cabinetry and sofas you can’t help but sink into, to dining tables you can gather around with loved ones and customisable mattresses that guarantee a dreamy night’s sleep, there’s something for every room in the home.

All our furniture is exclusively designed and properly made. We use quality hardwood that’s been responsibly sourced, and we let the natural beauty of the wood shine through in each piece.

And then we have our people. From our showroom colleagues and our delivery drivers to our customer service team and logistics department; everyone works as one united team, driven by a shared purpose and values.

In short, we make furniture that we’re really proud of, so that we can help people make their house a real home. Why not join us?

At Oak Furnitureland we have put Diversity and Inclusion at the top of our people agenda, as we believe that a more diverse and inclusive workplace, where people of different backgrounds are truly represented ensures better outcomes for all colleagues and the business.

You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose and values. We are committed to fairness in the way we hire new colleagues and if you require any additional support to help you through the process, we’re happy to make the necessary adjustments for anyone that needs them.

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