Junior Ecommerce Analyst - Bournemouth

Role: Junior Ecommerce Analyst

Location: Bournemouth

Reference: HOBNP846501

Closing Date: {Expiry Date}

Junior Ecommerce Analyst – Hobbycraft Head Office, BH23 6HG

Salary up to £24,000 to £30,000 dependant on experience – Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores

Full Time – 37.5 hours

Our core business working hours are Monday to Friday – 10am to 3pm, so we are flexible with starting and finishing times, we also offer hybrid working for 2 days from home

About the Role

This is an exciting opportunity for an analytical and tenacious person to join our fast moving and ambitious Digital Team. In the trackable world of digital, data is core to everything we do and drives our decision making. In this role you will provide a suite of clear, commercial and actionable reports across our digital touchpoints and trading performance to deliver a better customer experience, higher conversion and stronger sales; always looking for root causes, issues and opportunities. You do not need to have worked in online retail previously, but be comfortable working with data, digital platforms and looking to start a career in analytics.


  • Accountable for the delivery and ownership of the full suite of ecommerce reports across a real time (on-demand), daily, weekly and monthly basis
  • Interpret the data to provide commentary as part of the report suite that joins up the data to tell the story of trends and exceptions
  • Play a key role in the product management team by identifying issues and opportunities in the site user experience throughout the funnel, and tracking the impact of changes
  • Deliver ad hoc and deep dive analysis to support business planning, e.g. across specific categories, products, acquisition channels or journeys
  • Everyday usage of the analytics platforms and supplier relationships (Google Analytics, Contentsquare), understanding the roadmaps and new features
  • Make use of alerts within the platforms to identify real time exceptions
  • Working closely with the product management and IT teams on data integrity and accuracy, by ensuring that tagging is correct and fit for purpose
  • Support digital strategic change projects with business modelling and provide dedicated reporting and dashboards in line with launches, to track the impact from day 1, communicating to all stakeholders
  • Work closely across the whole ecommerce team, including finance partners, to gain awareness and understanding of end to end channel performance to ensure all analysis and interpretation is accurate and has the right context and support business forecasting
  • Support the Digital Experience team across the key areas of optimisation, personalisation and merchandising, as well as create a self-serve data culture to support them in using the analytics tools independently

About You

  • Ideally degree-level education in a field relating to data analysis and business performance
  • Someone who loves data and expert user in Excel
  • Able to visualise data for different audiences
  • Adept at getting to expert user level in digital tools, with the requirement to become a Google Analytics super user and a Contentsqare expert
  • Analyticallyminded
  • Tenacious approach with strong problem-solving ability with a commercial, practical business mindset and able to join up data to tell a story and communicate to business stakeholders
  • A team player who is happy to take ownership of analytics and get their hands dirty; this is a small team with big ambitions
  • Customer first mindset

About our benefits

  • Competitive Salary
  • 25% Discount Card for Hobbycraft Stores and Haskins
  • Hybrid working policy
  • Free Onsite Parking
  • Dog Friendly Office
  • EV Charging Point
  • Free Hot Drinks
  • 33 days holiday inclusive of Bank Holidays with an increase each holiday year
  • Birthday Day Off
  • Company pension contribution – up to 4% contribution
  • Employee Assistance Programme provide by Retail Trust
  • Cash Health Plan with Health Shield
  • Contribution towards eyesight test and glasses
  • Subsidised gym membership
  • Cycle to Work Scheme
  • Long service awards and gifts
  • Continuous training, development
  • Colleague Wellness Programme
  • A creative working environment
  • Colleague Social Event

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.

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