PPC Specialist - Nottingham

PPC Executive – Performance Media

We’re looking for a new PPC Executive to join our award-winning Performance Media team to work across our Paid Search activity spanning all Boots UK product categories, driving incremental growth through scientific optimisation. You will be performance-focused, working closely with key departments such as Marketing and Ecommerce and combining this internal knowledge with your Paid Media experience to deliver best-in-class PPC activation for Boots UK.

Key Responsibilities

Responsible for the management and implementation of large-scale Google and Microsoft (Bing) PPC campaigns for Boots retail, Boots Pharmacy and partner brands, ensuring target ROAS and KPIs are met.

• Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards KPIs, setting priorities and giving direction to our Agency PPC team who are responsible for campaign build and execution.
• Measurement and reporting of PPC activity, including producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by your channel.
• Informing the long term PPC strategy, keeping pace with search engine developments and PPC trends to suggest ways in which the business can leverage these for growth.
• Working closely with internal stakeholders, including but not limited to: Ecommerce Managers, Marketing Specialists, IT and Finance teams, to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
• The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.

The Performance Media team sits within our Marketing department and is responsible for driving forward the Paid Media Strategy for Boots UK, covering performance marketing channels such as PPC, Affiliates, Display and Paid Social.

A bit about you…

• A passion for PPC, with a performance-driven growth mindset, keen to make a huge difference across the UK’s biggest healthcare retailer.
• Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable).
• Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
• Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
• A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.

Benefits

We have a great range of benefits* that go beyond salary and offer flexibility to suit you:

• Hybrid working.
• Competitive holiday allowance (with the option to buy more days).
• Boots Retirement Savings Plan pension scheme.
• Discretionary annual bonus scheme.
• Enhanced Maternity / Paternity / Adoption leave pay.
• £100 gift card for colleagues expecting/adopting a baby.
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, holiday buying, dental cover, life assurance, restaurant discount cards, activity passes and much more (exclusions may apply, eligible roles only).
• Access to our Employee Assistance Programme offering free, independent and confidential counselling and support, 24 hours a day, 7 days a week.
• Generous staff discount (with enhanced discounts for Boots brands, Boot Opticians and Boots Hearingcare).
• Access to corporate third-party discounts, including retail, cinema, holidays and more (UK only).
• Access to the Boots Benevolent Fund, a registered charity that offers support to eligible current and former colleagues in the UK, as well as their immediate relatives, at times of financial hardship.
• Access to a range of learning and development resources and programmes
• Excellent onsite facilities including: staff shop, opticians, gym, coffee shops, cafeteria, outdoor seating spaces, dry cleaning service and excellent travel links including on campus bus stops.

• All rewards and benefits are subject to change and eligibility.

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

At Boots we’re proud to offer our Support Office team members a hybrid working approach because how we work is central to our ability to compete, innovate and win together. Our hybrid, flexible approach to work is based upon empowerment, accountability, care and trust and includes a balanced mix of remote and office-based working.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

If you have any questions about this vacancy, please contact helen.doherty@boots.co.uk