Senior Performance Marketing Manager - Edinburgh

Pizza is the ultimate shareable food; slice by slice, it brings people together. Heck, we believe pizza makes the world a better place. Of course, some might say we’re biased — after all, Ooni created the world’s first portable pizza oven — but is there anything better than a hot, fresh Margherita? We think not.

Speaking of togetherness, we’re looking for a smart, hard-working individual to join our HQ Edinburgh team as a Senior Performance Marketing Manager. If you have strong performance marketing experience and a genuine passion for what you do, this might be the perfect job for you.

In exchange for your expertise, we’ll give you a great salary, £1000 per year to spend on Ooni products, 35 days of paid holiday a year, and a host of other benefits. Oh, and as much pizza as you like. Seriously.

What you’ll do:

As our new Senior Performance Marketing Manager, you will be working closely with the Head of Performance marketing on delivering global performance marketing strategy. Your focus will heavily lie on data and KPIs delivery across multiple markets. You will help the performance marketing team to align on channel strategies with global targets and metrics.

In your day to day will be working closely with paid social, paid SEM, programmatic, affiliate and native teams. Being an expert user of GA and/or GA4 is essential for this role as you will use this tool daily to determine success, understand data and ability to draw insights and actions from data is a key part of this Role.

You will:

• Work closely with the Head of performance marketing on yearly strategy implementation across all marketing channels
• Through data, articulate the effectiveness of digital marketing activity, highlighting how optimisation activities are driving incremental value.
• Collaborate with the Brand and PR teams to ensure smooth offline and brand activity integration into digital channels
• Work on providing comprehensive competitive analysis and reporting monthly
• Collaborate with each member of the performance marketing team to ensure all paid campaigns and journeys are integrated to optimise the end-to-end conversion rate and customer value metrics. This includes channels such as SEM, affiliates, native, programmatic, paid social.
• Lead new acquisition channels integration end-to-end
• Keep up to date with the latest digital marketing trends and strategies
• Understand and follow operational and risk management processes working closely with the legal team where needed.
• Collaborate with other digital departments to achieve KPI driven success via performance marketing channels.

What you’ll need to succeed:

• 5+ year experience in digital marketing with good knowledge of multiple B2C markets globally – preferably in ecommerce.
• Excellent understanding of KPIs and ways to achieve them
• Extensive experience in paid social channels (Facebook/IG, TikTok, Reddit, Pinterest), SEM channels (Search, Shopping, Display, YouTube, Discovery, PMax, BING), programmatic buying tools, native channels & affiliate marketing.
• Ability to independently use data tools such as GA, GA4, Looker, Tableau etc.
• Excellent understanding of data, being able to draw actionable insights and conclusions
• Good understanding of digital technology and benefits of adopting martech solutions to scale growth
• A good understanding of e-commerce
• Understanding of procurement process and experience in external partner management
• High proficiency in Excel and Google sheets
• Ability to work independently and with the team
• Understanding how to manage your time, workload and being very organised

You’ll get bonus points if:

• Good knowledge of SEO would be considered an advantage
• Ability to be flexible working with international teams in different time zones
• You love eating, making, talking about pizza.

Why Ooni:

• Go to YouTube and search “We are Ooni”. We’re super proud of our culture and think you’ll love it here too. Here are some other reasons:
• Work for an employer that cares about your wellbeing! We’ve got an employee assistance programme which includes on demand coaching and therapy sessions, plus a weekly yoga class
• 35 days of paid time off per year, plus an additional 5 week sabbatical when you’ve been here for 5 years
• £500 every year to spend on your passion – whatever that may be
• £1000 to spend on Ooni products each year, plus 50% discount on any other Ooni stuff
• We’re all about giving back. That’s why we offer five paid days to volunteer each year
• Continuing Education – we encourage our employees to use our learning platform to grow here at Ooni
• Great pizza every single day if you want it. Yep. Every single day. And we’ll teach you to become a pizza pro

Take a look at our website to learn more about our products, culture and values. If you like what you see, send in your CV with a cover letter to tell us why you want to come on board. We really like nice letters – especially ones that are personalised just for us!

Closing date: Wednesday, 15th March

Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive, and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at jobs@ooni.com

Apply Here