Senior SEO Content Executive - Solihull


Are you our next Senior SEO Content Executive? As a Senior SEO Content Executive, you will be responsible for leading on the execution of the overall SEO content strategy to ensure continued organic growth across our stores. You will lead the planning of key campaigns across the business, including strategy, execution, reporting and analysis and lead on testing projects, ensuring that the SEO team is actively and regularly testing new tactics to drive growth. The Senior SEO Content Executive will manage SEO content executives, providing regular feedback, guidance with task management and prioritisation, and professional and personal development.

We’re looking for someone who wants to be part of a team that lifts each other up; a team that fails together and celebrates together. Someone who likes each day to be different, the challenge of doing things differently, and the freedom to figure things out for themselves. We work hard, sure, but we have a laugh while we do it. Sound like you?


  • Leading the execution of SEO content globally to ensure optimal visibility across our ecommerce stores.
  • Managing SEO Content and Onsite Content team with task management and personal and professional development.
  • Creating SEO focused content for Gymshark’s websites (including but not limited to, ecommerce stores, blog, apps) including planning, research, creation, optimization and reporting.
  • Working with the Central Lead to collaborate on strategic approach and to ensure SEO best practices are being adopted across content generated for Gymshark Central.
  • Ensuring we are monitoring and reporting on keyword rankings, visibility and performance across our key regions and managing the upkeep of monitoring tools.
  • Completing frequent analysis of overall SEO content performance to inform optimisations and to inform the senior team on how Organic Search is contributing to the overall business growth.
  • Leading the test and learn roadmap, ensuring this is being executed, reported on and learnings actioned.
  • Building strong and long-lasting relationships with key partners.
  • Supporting the development of our ASO strategy, including research, content creation and optimization and reporting for our training and ecom Apps.
  • Forecasting potential outturn from SEO activity from conducting thorough and consistent analysis of performance and results.
  • Leading relationship with IT to ensure SEO has full visibility of site changes in advance, whilst also providing guidance on SEO best practice and any changes required from an SEO perspective.
  • Collaborating with the Data & Analytics team to better understand the customer journey and how activity fits into this.
  • Leading the relationship with Ecom team to collaborate on strategies and align priorities.
  • Staying on top of industry trends and news to ensure continuous professional and personal growth.
  • Managing task list, understanding priorities, and providing timely feedback on risk of tasks not being completed and wider impact they may have.


  • A strong understanding and proven experience in managing and executing SEO strategies.
  • Previous content writing experience.
  • Experience optimizing content for SEO purposes including store copy, blog copy, product copy and creative copy.
  • Experience using core SEO tools (including but not limited to Screaming Frog, Ahrefs, SEMRush, Advanced WebRanking)
  • Experience of using Google Analytics, Google Search Console and Google Keyword Planner
  • Confident in presenting findings to the team
  • Ability to communicate clearly and concisely with a range of audiences
  • Confident in querying data and problem solving
  • Ability to analyse data and report on findings, confident in Excel.
  • Strong communication skills (written and verbal)
  • A passion for all things digital and a desire to test new tactics and keep up to date with industry changes
  • Ability to collaborate with key stakeholders and drive SEO performance forward for Gymshark.

This is a hybrid role and would require the successful candidate to attend at least 3 day a week in GSHQ, Solihull, UK.

Closing date – 05 May 2023


Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email


We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.


Competitive ‘Win Together, Lose Together’ Bonus
Full private medical insurance with no excess for employees
25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative, creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Financial, Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when you’re physically and mentally unwell
Very Generous Family Leave package – we support you extending your family
Refuel – Healthy fresh food at GSHQ
️‍️ Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking

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