TikTok E-Commerce - Senior Strategy Manager - London

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, Austin, London, Paris, Berlin, Dubai, Singapore, Jakarta, São Paulo, Seoul and Tokyo.

Why Join Us:
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That’s how we drive impact – for ourselves, our company, and the communities we serve. Join us.

The team:
Our team is part of the Global eCommerce Strategy team. The eCommerce business unit is the growth engine for TikTok and a works on high priority projects. Our team is based in London and is a part of the core business team for eCommerce. We are a cross-functional team, where you can learn, explore, and work with different business units including Creators, Merchants, and Agencies. The team has high visibility and owns an end-to-end strategy for promotions and incentives, including new & existing users and major campaigns like Black Friday. We value transparency, trust, and efficiency.


  • Project Leadership: Overseeing strategic project efforts within team and leading collaboration with cross-functional partners
  • Resource Strategy: Working in developing the strategy behind incentive policies (e.g., promotions, new customer acquisition strategies) and the allocation of TikTok eCommerce resources, leveraging insights from analysis to grow our platform
  • Senior Stakeholder Management: Effective communication with key leaders; clear, concise, and structured proposals on growth and strategic initiatives
  • End-to-end Ownership: Working alongside business teams to implement and monitor our strategy, proposing future strategy directions and improvements
  • Coaching & Mentoring: Support growth and development of junior colleagues on the team


  • Bachelor’s Degree or higher in a quantitative subject from a top university (such as mathematics, economics, engineering, statistics, or similar)
  • Extensive work experience in a top strategy consulting firm or related fields (e.g., Investment Banking, Corporate Strategy)
  • Strong problem solving and numerical reasoning skills
  • Exceptional communication skills and ability to manage senior stakeholders
  • Experience in mentoring and coaching junior colleagues
  • Experience in ecommerce or related industries preferred

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Share This Job:

Sign In


Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.