Digital Marketing Manager

About Us:

Harts of Stur is a fourth-generation family business and have been established since 1919. We have extensive premises built on the original site where our founder, the late Walter Hart, was Sturminster Newton's local Blacksmith.

We are one of the UK's largest in-store and online retailers of cookware, kitchenware, and kitchen electrics. We stock a comprehensive range at competitive prices and confidently offer unbeatable quality and value. In addition to our retail offering, we also have an on-site café and garden centre.

What we are looking for:

We are looking for an adaptable, positive, and approachable marketing professional who is confident working closely with senior leadership. Reporting directly to the Board, you will be a collaborative and forward-thinking individual, able to balance strategic thinking with hands-on delivery. You will be highly organised, capable of managing your own workload, while leading, supporting, and motivating a small team to ensure targets are met and operations run smoothly.

The ideal candidate will have strong communication and coordination skills, with the ability to work cross-functionally with teams such as eCommerce, Purchasing, and participate with the Senior Management team. You will be commercially aware and data-driven, using insights to develop and deliver effective campaigns, while continuously improving digital platforms and performance. A proactive, hands-on approach is essential, alongside experience in digital marketing, content strategy, and campaign execution.

Key Responsibilities:

· Manage a team, overseeing daily operations and workload, and ensuring team and individual targets are met

· Support, empower, and coordinate the team to collaborate effectively, ensuring continuity of operations and completion of all duties, including overlap with the eCommerce team

· Plan, execute, and monitor marketing campaigns across all channels, including but not limited to social media, email, automations, websites, in-store, PPC, and affiliate

· Track key performance indicators using multiple data streams, reporting on traffic, conversion, engagement, and return on investment

· Manage a targeted SEO strategy focusing on search engine visibility, keyword research, and optimisation

· Collaborate with and support external outsourced parties, focusing on goal-driven results

· Chair marketing meetings, providing updates and forward planning alongside the Board and eCommerce team

· Collaborate and participate with the Senior Management Team to ensure the business remains up to date with campaigns, events, and other relevant activities, including setting and achieving departmental goals

· Liaise with the Purchasing department to stay up to date with promotions and new products, and advise on key market trends

· Create and manage content and media for new product listings, including acting as the main point of contact for external brands

· Plan and collaborate on in-house events and company publications, such as the Kitchen Magazine

Working Hours and Role Requirements:

Our standard opening hours are:

• Monday to Friday: 8:00am – 5:30pm
• Saturday: 8:00am – 4:30pm
• Sunday: 10:00am – 4:00pm

This is a full-time position, contracted to work Monday to Friday, 8:00am – 5:30pm.

This role is office-based; however, following successful completion of your probation, you will be eligible to work from home in line with the team rota.

Please note that the successful candidate must be flexible and available to:

• Attend on-site and external events outside of standard working hours
• Work occasional weekends as required for events

There may also be opportunities for overtime during busy trading periods.

Salary Information:

Between £40,000 and £43,000

Annual Leave:

28 days per year, increasing with service.

Pay: £40,000.00-£43,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking
• Sick pay
• Work from home

Work Location: Hybrid remote in Sturminster Newton DT10 1BD