eCommerce & Digital Manager
David Austin Roses
7 hours ago
On-site
Albrighton ENG GB
£40,000 - £50,000 GBP yearly
40,000.00 ~ 50,000.00 GBP annually
Location
David Austin Roses Head Office Bowling Green Lane Albrighton WV7 3HB United Kingdom
This job ends on 24 April 2026
At David Austin Roses, we’re more than just a horticultural company; we’re a passionate family business dedicated to breeding and cultivating the most exquisite English Roses.
With over fifty years of rich heritage, we take great pride in creating roses that are not only beautiful but also fragrant and charming. Our love for roses and commitment to excellence has made us a beloved name in gardens around the world.
We are incredibly fortunate to work alongside a talented group of individuals who share our passion. Together, we strive to bring David Austin Senior’s vision to life from our beautiful home nestled along a charming country lane in Shropshire.
Role Overview
We are seeking a skilled professional to lead and oversee the online retail and digital marketing for our Cut Roses team. This position offers the opportunity to work at the intersection of technology, marketing, and business development in a collaborative and supportive environment.
This is an exciting opportunity to join the business at a time of high growth. We are looking for someone who can:
- Proactively find and acquire customers in a low-volume, early stage context
- Turn performance data into clear actions and priorities
- Run consistent weekly trading and testing
- Own conversion, funnel performance and the on-site experience
- Make paid media and email work together as joined up acquisition and conversion channels
- Learn from performance and develop an effective multi-channel digital marketing strategy
Key Responsibilities
Trading & Performance (direct to consumer trading)
.
- Run weekly DTC training - review KPIs, spot issues, set priorities, deliver actions.
- Turn performance data into clear commercial decisions
- Monitor traffic, conversion rate (CVR), CAC/ ROAS, AOV and repeat purchase.
Shopify website, CRO & Customer Journey
- Own the Shopify site performance and conversion rate optimisation (CRO)
- Identify drop-offs across UX, trust, messaging and checkout funnel
- Deliver quick, high impact improvements using Shopify apps, heatmaps and on-site feedback
Paid Media & Customer Acquisition (Meta/ Google)
- Hands-on management of paid social and paid search (Meta Ads, Google Ads or similar)
- Build, Launch and optimise campaigns within agreed budgets (not an oversight-only role)
- Test audiences, creatives, offers and messaging with a structured test-and-learn approach.
Email & Lifecycle Marketing (CRM)
- Own email marketing and lifecycle/ CRM activity.
- Build and optimise automated flows: welcome, browse abandon, cart abandon etc
- Improve segmentation, cadence, deliverability and performance.
About you:
You'll bring
- Proven experience running paid media yourself (Meta/ Google or similar)
- Strong email & lifecycle skills (campaigns & automated flows)
- Confidence with Shopify, CRO and on-site optimisation
- Experience in a small agency or early stage direct to consumer brand
- Familiarity with Klaviyo, Ometria (or similar)
- Clear communication and the ability to partner closely with a Founder/ Director
Benefits include:
- Hybrid working with flexibility.
- 25 days annual leave plus bank holidays
- Pension contributions on total earnings
- Employee discounts
- Employee Assistance Programme
- Learning & development opportunities.
Don’t meet every single requirement? Studies have shown that women, Black, Asian and minority ethnic people are less likely to to jobs unless they meet every single qualification.
At David Austin Roses we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to anyway. You may be just the right candidate for this or other roles.