DescriptionWe’re looking for an eCommerce Product Business Owner to join our eCommerce UK Trading team on a 12 Month FTC (maternity cover). Based onsite from NEXT Head Office in Enderby, Leicestershire.
The Role:
As an eCommerce Product Business Owner, you will be the strategic lead driving growth and conversion for product pages across the Next platform. You will define the roadmap for key customer touchpoints ensuring pages are commercial and deliver the best UX. This role also heads up the Product Content & Transformation team to ensure items are launched and optimised within SLA. Collaborating with Data, UX and Development teams, you will spearhead new initiatives to enhance the user experience and directly improve funnel metrics across the site.
What You’ll Take On:
- Lead cross-functional collaboration and set commercial priorities across the team structure.
- Serve as the expert and owner of product page trading, encompassing features like titles, imagery, tone of voice, recommendations and groupings.
- Manage and optimise commercial funnel metrics (shopping bag, favorites, registration, checkout) to increase Add-to-Basket (ATB), conversion and log in success.
- Own the Product Content & Transformation team, ensuring items go live within the Service Level Agreement (SLA) and optimising content.
- Drive content efficiencies using automation and AI.
- Be responsible for product attribution, driving coverage with AI and maintaining accuracy using automated rules and checks.
- Partner with data science to optimise marketing feeds with relevant product data, maximising offsite traffic from platforms like Google and Meta.
- Collaborate with other eCommerce trading functions, including International and total platform, on key trading strategy and developments.
- Analyse product purchase performance metrics, user behavior and customer insights to identify growth opportunities in the sales funnel.
- Deliver weekly sales performance and in week insights to maximise sales potential.
- Refine and optimise the overall customer journey through data driven approaches and testing.
- Stay informed of emerging technologies and eCommerce trends.
- Provide strategic insights and recommendations for future enhancements across the Product Detail Page (PDP), shopping bag, favorites, registration and checkout.
- Collaborate extensively with key teams across the eCommerce division.
What You’ll Bring:
- Proven experience within an eCommerce leadership role, with the ability to manage cross functional teams and adapt to changing priorities in a fast paced environment.
- Proficiency in analytics tools to interpret user behavior, identify trends and implement data driven strategies that improve funnel metrics.
- Strong understanding of eCommerce platforms and A/B testing methodologies, with a commitment to continuous site optimisation.
- A passion for the end to end user journey and a deep understanding of global eCommerce trends to deliver an exceptional shopping experience.
- The ability to translate complex technical concepts into actionable insights for both technical and non technical audiences.