Senior Ecommerce Manager

Manchester | Fast-Growing Consumer Brand

Are you a commercially minded ecommerce leader who knows how to turn insight into action?

Our client is a fast-growing consumer brand looking for a Senior Ecommerce Manager to take full ownership of online performance across its DTC and B2B websites, as well as key marketplaces.

This is a role for someone who genuinely lives and breathes ecommerce trading. You will own the numbers, lead the trading calendar, shape the Shopify roadmap and make the day-to-day commercial decisions that drive revenue.

You might spot an opportunity in the data first thing on a Monday morning, build the case and have the change live before the end of the day.

This is a hands-on leadership role. You will set the strategy and direction, but you will also stay close to the detail — improving the customer journey, optimising onsite performance and making sure every visit has the best possible chance of converting.

What you will own

Ecommerce trading and revenue

You will take ownership of:

• Delivering online revenue targets across DTC, B2B and marketplaces

• Leading the ecommerce trading calendar across promotions, product launches and key trading periods

• Monitoring daily performance and reacting quickly to opportunities across pricing, merchandising and marketing

• Driving improvements in conversion rate, average order value, basket size and customer lifetime value

• Identifying new commercial opportunities using customer, product and performance data

CRO, UX and customer experience

You will be responsible for:

• Continuously improving the onsite customer experience

• Identifying and removing friction across the customer journey

• Developing and delivering a structured CRO and A/B testing programme

• Using data, testing and customer insight to improve site performance

• Optimising the journey from first visit through to repeat purchase

Shopify platform and roadmap

You will own the ecommerce platform strategy, including:

• Creating, prioritising and delivering the Shopify roadmap

• Identifying platform improvements that support revenue growth and customer experience

• Managing the ecommerce technology stack, integrations and platform partners

• Overseeing site developments, feature launches and platform enhancements

• Ensuring projects are delivered on time, within scope and against clear commercial objectives

Strong hands-on Shopify experience, including ownership of Shopify development roadmaps, is essential for this role.

Data and performance

You will turn data into clear commercial decisions by:

• Reporting on revenue, conversion rate, AOV, ROAS, CPA, CAC and LTV

• Using GA4, Shopify analytics and marketing platforms to identify trends and opportunities

• Translating performance data into actions across trading, marketing and UX

• Providing clear, useful reporting and recommendations to the leadership team

• Establishing effective ecommerce reporting and forecasting processes

Agencies, partners and team leadership

You will also:

• Manage digital agencies, developers and technology partners

• Set clear objectives and hold external partners accountable for delivery

• Lead and support the Senior Ecommerce Executive, Senior Marketing Executive and Social Media Assistant

• Work closely with marketing, operations, product and creative teams

• Ensure campaigns, trading activity and customer journeys are fully aligned

What you will bring

Essential experience

We are looking for someone with:

• Strong ecommerce experience within a retail, consumer or DTC environment

• Advanced Shopify experience

• Proven experience creating and delivering Shopify roadmaps

• A track record of driving online revenue growth

• Strong ecommerce trading and merchandising experience

• Experience leading CRO and A/B testing programmes

• Strong analytical capability across GA4, Shopify and digital marketing platforms

• Working knowledge of paid media, CRM and SEO

• Experience managing agencies, developers and external technology partners

• The confidence to make fast, commercially informed decisions

• Experience leading, mentoring or developing team members

Desirable experience

It would be an advantage to have:

• Marketplace management experience

• Experience scaling ecommerce operations internationally

• Experience using Klaviyo or a similar CRM platform

• Experience managing ecommerce integrations and platform migrations

What success looks like

Within your first 12 months, you will have:

• Delivered ecommerce and marketplace revenue targets

• Increased conversion rate, average order value and basket size

• Improved customer retention and lifetime value

• Built and delivered a clear Shopify roadmap

• Established a structured and effective CRO programme

• Improved the overall customer experience and performance of the site

• Created joined-up trading and marketing calendars

• Maintained efficient marketing performance and strong ROAS

• Built trusted relationships across the business and with external partners

Interested?

This is an excellent opportunity to take ownership of ecommerce performance within an ambitious and growing consumer brand.

If you are an experienced ecommerce leader with strong Shopify and roadmap ownership experience, we would love to hear from you.

Apply now and one of our consultants will be in touch.

Please note that due to the high volume of applications we receive, we are not always able to respond to everyone individually. If you have not heard from us within two weeks, please assume that your application has not been successful on this occasion.

Our client is an equal opportunities employer and welcomes applications from all suitably qualified people regardless of age, disability, gender, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation.

We are committed to helping our clients build diverse teams and inclusive workplaces where everyone can do their best work.