Senior Ecommerce Manager

Senior Ecommerce Manager

We are looking for a commercially driven Senior Ecommerce Manager to take ownership of our online trading performance and play a pivotal role in the continued growth of our ecommerce channel.

This is a hands-on, high-impact role where you will shape how customers shop online, driving conversion, increasing average order value, and maximising revenue through data-led trading decisions and onsite optimisation.

Working closely with senior leadership and cross-functional teams, you will turn insight into action and ensure our digital experience is continuously evolving to deliver commercial growth.

What You’ll Be Doing

Website Management and Optimisation

Oversee the day-to-day management of the custom-built website, including search, merchandising, recommendation zones (via XO), and page optimisations (via Contentful).

Manage banner changes, Product Listing Page (PLP) builds, and other site updates.

Trading Strategy Development and Execution

Collaborate with the senior leadership team to plan, build, and execute the trading strategy for both external and own brands.

Focus on supporting revenue delivery by optimising Average Order Value (AOV) and Conversion Rate (CVR).

Trade and Promotional Calendar Management

Manage the trade and promotional calendar, working closely with marketing and buying teams to effectively execute campaigns and meet business objectives.

Data Analysis and Reporting

Use data from Google Analytics 4 (GA4) to generate detailed reporting for stakeholders, providing actionable insights on key performance metrics such as CVR%, AOV, and bounce rate.

Own key reporting streams, providing updates to the senior leadership team.

Website Optimisation via Data and Tools

Analyse website performance using GA4, XO, and other tools.

Provide solutions to optimise the site.

Collaborate with the development team to implement technical initiatives that enhance the customer experience and journey.

Google Tag Manager (GTM) Management

Be hands-on in Google Tag Manager, including uploading, deploying, or removing tags.

Support for International Expansion

Collaborate with the senior leadership and development team to support the technical and onsite elements of expanding into new territories.

Team Collaboration

Work closely with buying, merchandising and wider teams to understand stock levels and incoming product, aligning marketing strategies and ensuring the website reflects product launches.

Provide feedback to the teams to manage risks and maximise opportunities.

Build relationships with key teams across the business, including marketing, buying, logistics, and customer services, to foster a continuous feedback loop and optimise website performance.

Share insights into stock, product range, and competitive offerings to improve the overall customer experience.

What We’re Looking For

Proven experience in an ecommerce trading or ecommerce management role, or an experienced Manager ready for their next step.

Strong commercial mindset with a focus on driving growth, performance and continuous improvement in a fast-paced, high-growth environment.

Highly data-driven, with strong experience using GA4 and the ability to translate data into clear, actionable trading recommendations.

Proven track record of improving onsite KPIs such as CVR, AOV and engagement metrics through testing, optimisation and cross-functional collaboration.

Strong understanding of onsite merchandising, digital trading and customer journey optimisation (experience with custom-built ecommerce platforms desirable).

Confident working across multiple teams, with excellent stakeholder management skills and the ability to influence and gain buy-in at all levels.

Strong communicator with the ability to present insights, performance updates and recommendations clearly and confidently.

Highly organised, proactive and able to manage multiple priorities in a fast-moving environment while delivering against deadlines.

Strong problem-solving skills with the ability to identify opportunities, propose solutions and see initiatives through to completion.

Exceptional attention to detail with a strong focus on producing high-quality, accurate output.

Understanding of brand presentation across digital touchpoints and how it impacts customer perception and sales.

Working knowledge of Google Tag Manager.

Hours and Salary

Full-time, office-based role.

Mon–Thurs: 8:30am–5:00pm.

Friday early finish (4:30pm).

Salary up to £60,000 depending on experience.

Additional Information

Free Parking: Enjoy free, onsite parking.

Staff Discount: An exclusive discount for all our employees – use for yourself or treat family members and friends.

Generous Holiday Allowance: Enjoy a generous holiday allowance to make the most of your downtime.

Birthday Bliss Day Off: Celebrate you! Take a day off on your birthday because special days should be spent exactly as you please.

Social Events: From epic team nights out to unforgettable fancy-dress parties.

Where We Are

Our office is easy to reach:

Just off Junction 22 of the M60/A62.

Free onsite parking available.

Closest train station: Moston.

Closest tram stop: Hollinwood (5-minute walk).

Why Work With Us?

We are a family-owned business founded in 1987, and today, as The Nursery Store, we are proud to be one of the UK’s leading baby and nursery retailers, trusted by families across the country.

From trusted brands to everyday essentials, we help make parenting easier and by joining our team, you’ll play a key role in making a real difference for families every day.

Ready to Apply?

Email your CV to: jobs@thenurserystore.com

We welcome applicants from all backgrounds.

No agencies please.

Pay: Up to £60,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking

Work Location: In person