E-Commerce Executive

Location: Norwich, Central | Full-time Permanent

About Us

We are Blakely, a UK-based lifestyle fashion brand founded in Norfolk in 2012.

As part of a new generation of digitally native brands, we create timeless, high-quality clothing designed for everyday wear.

Our mission is simple: to help our community look and feel their best every day through well-crafted, long-lasting products at an accessible price point. We value integrity, progression, and authenticity, and focus on creating versatile pieces that stand the test of time.

The Role

We’re looking for a proactive and detail-oriented Ecommerce Assistant to support the day-to-day running and optimisation of our online store. This is a hands-on role suited to someone who thrives in a fast-paced ecommerce environment and has a genuine interest in fashion, digital retail and all things Shopify.

Key Responsibilities

• Website Management
• Edit and maintain product listings, collections, and on-site content including user generated imagery
• Ensure all meta product information is accurate and optimised
• SEO & GEO Optimisation
• Support ongoing SEO strategy including keyword implementation and content updates
• Working on loyalty programs, events, POS, international expansion stores
• Assist with geo-targeted content and international site optimisation
• Work closely with ads team to ensure imagery is aligned across all platforms
• Work with marketing and CRM to ensure all landing pages are set up correctly
• Brand Protection
• Monitor and report on counterfeit products, unauthorised sellers, and brand misuse
• Support actions to protect Blakely’s brand integrity across digital channels
• Creative & Content Support
• Basic image editing for ecommerce (cropping, resizing, optimisation)
• Assist with light design tasks such as banners, landing pages, and campaign assets
• Site Performance & Merchandising
• Support product merchandising and on-site optimisation to improve conversion by updating navigation and making data driven suggestions
• Assist with testing and improving user experience across the website

About You

• Minimum 2 year’s experience within a similar role in an ecommerce Shopify led brand
• Working knowledge of Shopify architecture and apps including flows and automations
• AI experience
• Understanding of SEO and GEO principles
• Experience with image editing tools (e.g. Photoshop or similar)
• Experience with Klaviyo, loyalty programs and eCommerce technologies
• Comfortable managing multiple tasks and deadlines in a fast-paced environment
• Some HTML and CSS knowledge a bonus but not essential
• A proactive mindset with a willingness to learn and improve

What We Offer

• A role within a fast-growing, digitally native fashion brand
• Opportunity to develop skills across ecommerce, SEO, and digital content
• Collaborative and ambitious team culture
• Staff discount on Blakely products
• Hybrid working (3 days in Norwich office, 2 days from home)
• Offered salary will be based on experience

Job Type: Permanent

Pay: Up to £30,000.00 per year

Benefits:

• Employee discount

Application question(s):

• Please explain why you are interested in this role focusing specifically on your experience with Shopify led brands.

Work Location: In person