E-Commerce Manager

Our client is an established and growing UK-based manufacturer with a strong focus on sustainable products and ethical production. Working with a diverse portfolio of B2B and B2C brands, they supply a broad range of customised products to global organisations, charities, cultural institutions, and independent businesses.

As part of their continued growth, they are looking for an experienced E-Commerce Manager to drive digital performance and support ambitious expansion plans.

We are seeking a commercially minded, data-driven E-Commerce Manager to take ownership of multiple online platforms and lead initiatives that improve digital performance, customer experience, and revenue growth.

This role will focus on website optimisation, conversion rate improvement, analytics, CRM management, and the development of new print-on-demand e-commerce solutions. Working closely with Sales, Operations, Marketing, and Production teams, you will play a key role in delivering an exceptional online customer journey while improving internal efficiencies.

This is a full-time, office-based position in the Sheffield area.

• Manage the design, build, launch, and ongoing optimisation of e-commerce websites.
• Improve website user experience (UX) and user interface (UI), including landing pages, product pages, and checkout journeys.
• Optimise conversion funnels across multiple brands and customer journeys.
• Support the development of print-on-demand and customisation platforms.

• Automate sales and administrative workflows where possible.
• Improve lead quality through enhanced enquiry and qualification processes.
• Work with internal teams to streamline order processing from enquiry through to production.

• Grow and maintain customer databases.
• Develop and manage lifecycle email marketing and remarketing campaigns.
• Support customer retention and lead nurturing initiatives through marketing automation.

• Monitor key performance metrics including website conversions, cost per lead, and quote-to-order ratios.
• Build dashboards and reporting tools to provide actionable insights for senior management.
• Analyse customer behaviour and recommend improvements to maximise online performance.

Success in this role will be demonstrated through:

• Successful launch and optimisation of new e-commerce platforms.
• Measurable increases in online revenue and conversion rates.
• Improved lead quality and quote-to-order performance.
• Delivery of comprehensive reporting and business intelligence dashboards.
• Enhanced collaboration between digital, sales, and operational functions.

The ideal candidate will have:

• Proven experience managing B2B and/or B2C e-commerce platforms.
• Strong expertise in conversion rate optimisation (CRO) and UX/UI improvements.
• Experience with CRM systems and marketing automation platforms such as HubSpot or Mailchimp.
• Familiarity with website content management systems, including WordPress or similar platforms.
• Experience with print-on-demand or product customisation software is advantageous.
• Excellent analytical skills with the ability to interpret data and identify commercial opportunities.
• A proactive, commercially focused mindset with a passion for continuous improvement.
• Strong communication skills and the ability to work effectively across multiple departments.
• The ability to manage priorities independently while supporting wider business objectives.

This role would suit someone who enjoys taking ownership, solving problems, and collaborating across teams to achieve results. The successful candidate will be willing to step in and support colleagues when needed, contribute ideas for improvement, and help drive the business forward through innovation and operational excellence.