eCommerce Channel Growth Manager

Overview

The eCommerce Channel Growth Manager – UK & EU will own and drive the organization’s eCommerce business across the UK and EU markets, managing multiple consumer brand portfolios.

Based out of a Global eCommerce Centre of Excellence in India, the role will act as the end-to-end business owner for UK & EU eCommerce channels, with a strong focus on Amazon and other regional e‑tail platforms. The scope includes brand building, performance marketing, sales growth, content optimization, and operational excellence.

Key Responsibilities

Business Ownership

• Lead portfolio performance across Amazon UK, Amazon EU marketplaces, and other regional eCommerce platforms (Boots.com, Superdrug.com, Ocado, niche beauty/wellness e‑tailers).
• Own the P&L for UK & EU eCommerce channels, delivering topline growth and profitability targets.
• Develop and execute account-specific eCommerce business plans.

Brand Building & Performance Marketing

• Drive online brand visibility and equity through content optimization, ratings & reviews management, and storefront development.
• Lead performance marketing strategies across platforms (AMS, Sponsored Ads, DSP, Deals, Coupons, Promotions).
• Collaborate with global marketing teams to ensure digital campaigns and activations align with brand strategy and positioning.

Analytics & Insights

• Leverage platform analytics tools (Amazon Brand Analytics, Helium10, etc.) to track performance, shopper behavior, and competitive benchmarks.
• Generate actionable insights to drive category growth and portfolio optimization.
• Prepare management dashboards tracking KPIs such as traffic, conversion, share of voice, sales velocity, and profitability.

Operational Excellence

• Partner with logistics, supply chain, and local teams to ensure high fill rates, on-time availability, and platform compliance.
• Coordinate with platform partners on demand planning, promotions, and supply alignment.
• Support pricing strategy, margin management, and customer service standards.

Team Management

• Manage and mentor one direct report responsible for analytics and logistics coordination.
• Build strong cross-functional collaboration across regional sales, marketing, and supply chain teams.

Must Have

• 5–8 years of experience in eCommerce channel management.
• Strong expertise in Amazon growth management (brand building and performance marketing).
• Experience with UK, EU, or US eCommerce markets preferred.
• Background in FMCG, Beauty, or Consumer Healthcare eCommerce is desirable.
• Deep understanding of the Amazon ecosystem (AMS, A+ Content, SEO, DSP, promotions).
• Strong analytical and data‑driven decision‑making skills.
• Proven commercial acumen with ownership of P&L or growth targets.
• Strong negotiation and relationship management skills.
• Ability to work in a global, matrixed environment.
• Bachelor’s degree in Business, Marketing, or related discipline (MBA preferred).
• Proficiency in Excel and PowerPoint; hands‑on experience with Seller/Vendor Central and eCommerce analytics tools.