Ecommerce Lead

Ecommerce Lead - Fast-growing fashion brand

Location - Liverpool

Zachary Daniels are partnered with a fast-growing, digitally native apparel brand that has built a strong following through performance-led design, community engagement. Known for blending functionality with a clean, elevated aesthetic, the brand creates product designed to move seamlessly with everyday lifestyles.

The Role:

As Ecommerce Lead, you'll be responsible for driving revenue, optimising performance, and delivering a best-in-class online experience across both website and app. The Ecommerce Lead will sit at the centre of the business-collaborating closely with marketing, CRM, creative, and development teams to ensure trading activity is aligned, effective, and commercially driven.

Key Responsibilities:

• Lead, manage, and develop a small ecommerce team, setting clear objectives and driving performance
• Own ecommerce trading performance across all markets, delivering against revenue and margin targets
• Monitor and analyse key KPIs including conversion rate, average order value, and traffic
• Own and manage the trading calendar, aligning key moments with wider marketing activity
• Oversee all onsite and app merchandising, ensuring a best-in-class customer experience
• Lead product launches, ensuring accuracy across content, pricing, and imagery while maximising commercial impact
• Drive CRO initiatives, including A/B testing and optimisation of the customer journey
• Collaborate with design and development teams to enhance onsite experience and functionality
• Align closely with performance marketing teams across paid social, PPC, affiliates, and SEO
• Partner with CRM to ensure email, SMS, and app activity aligns with trading priorities
• Brief creative teams on ecommerce requirements for campaigns and launches
• Manage ecommerce platforms, working with internal teams and external partners where required
• Own reporting and dashboards, delivering clear performance insights to senior leadership
• Continuously improve the end-to-end customer journey across all devices
• Identify and implement new tools, integrations, and platform enhancements

About You:

• 5+ years' experience in ecommerce trading, ideally within a fashion or consumer brand
• Proven experience managing and developing a team
• Strong understanding of ecommerce KPIs and digital trading levers
• Highly analytical, with the ability to turn data into clear, actionable insights
• Commercially minded, with a track record of driving revenue and growth
• Comfortable working in a fast-paced, scaling environment
• Strong communicator, able to collaborate cross-functionally
• Proactive, hands-on, and solutions-focused approach

Why Apply:

• Join a fast-growing, digitally native brand with strong commercial momentum
• Opportunity to take ownership of ecommerce performance at a key stage of growth
• Work in a highly collaborative, cross-functional environment
• High level of autonomy with the ability to make a tangible impact quickly
• Play a key role in shaping the online customer experience across multiple markets
• Be part of a business that values data-driven decision making and continuous optimisation
• Work closely with senior leadership, influencing key trading and growth strategies
  
• Opportunity to build and develop a team within a scaling, ambitious organisation
  

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