Ecommerce Trading Manager

Purpose of the Role 

The Ecommerce Trading Manager is responsible for the day-to-day commercial performance of Nkuku’s D2C and Trade websites. 

This role owns trading execution, onsite experience, and digital optimisation - driving growth in conversion, AOV, margin, and customer engagement. It requires a hands-on operator who can take ownership, make decisions, and deliver without close supervision. 

Working cross-functionally with Growth, Merchandising, Trade, Marketing, and Creative, the role ensures the digital experience reflects Nkuku’s Natural, Crafted, Ethical values while delivering consistent commercial performance. 

This is a role for someone who is comfortable owning the detail, whilst thinking commercially - ensuring every campaign, category, and customer journey performs to its full potential. 

 

Key Responsibilities 

Trading & Commercial Performance 

• Own day-to-day trading performance across D2C and Trade websites.  

• Plan and execute the onsite trading calendar, including promotions, campaigns, and product launches.  

• Lead weekly trading reviews, analysing performance vs budget, forecast, and last year, and translating this into clear actions.  

• Monitor and drive performance across conversion, AOV, margin, Demand, and Banked.  

• Optimise navigation, filtering, search, and product merchandising to improve conversion and product discovery.  

• Work closely with Merchandising and Trade to align stock, intake, pricing, and markdown activity.  

• Ensure strong execution of seasonal moments, campaigns, and key trading events.  

• Manage key third-party relationships across CRO, email, and digital performance partners. 

 

Onsite Experience & Optimisation 

• Own the end-to-end onsite experience across all devices.  

• Identify and deliver continuous improvements to UX and CRO based on data, insight, and customer behaviour.  

• Maintain a clear and prioritised backlog of onsite improvements, focused on commercial impact.  

• Translate trading and customer insight into practical, testable improvements.  

• Ensure the site is fast, intuitive, and commercially effective at all stages of the journey. 
  
  

Digital Development & Delivery 

• Manage the digital development roadmap, prioritising work based on business impact and resource. 

• Own the relationship with development partners, including briefing, QA, testing, and delivery. 

• Deliver key digital projects such as theme enhancements, personalisation, and functionality improvements. 

• Ensure consistent, high-quality execution of onsite changes and releases. 

 

Content, SEO & Brand Execution 

• Oversee onsite content to ensure it is commercially effective and aligned with brand storytelling.  

• Manage seasonal content updates, campaign launches, and collection storytelling.  

• Work with Marketing and SEO teams to improve organic visibility and content performance.  

• Ensure consistency of brand across all digital touchpoints.  

 

Customer & Cross-Functional Alignment 

• Champion the customer journey from discovery through to checkout.  

• Work closely with Growth (Performance, CRM, Email) to align onsite activity with marketing campaigns.  

• Collaborate with Customer Service and Operations to identify and resolve friction points.  

• Use customer feedback and behavioural data to inform improvements.  

 

Leadership & Ownership 

• Lead and develop the ecommerce trading team, setting clear priorities and expectations.  

• Take ownership of outcomes, not just activity - driving performance through action.  

• Work confidently across teams to align priorities and ensure delivery.  

• Bring structure, pace, and accountability to trading and onsite execution.  

 

What Success Looks Like 

• Consistent growth in conversion rate, AOV, and margin.  

• Demand and Banked performance meeting or exceeding targets.  

• A clear and effective trading rhythm with strong execution of campaigns and key moments.  

• A structured CRO and optimisation programme delivering measurable improvements.  

• A site experience that is intuitive, fast, and reflective of Nkuku’s premium positioning.  

• Strong alignment between Trading, Growth, and Merchandising teams.  

• Improved customer engagement and repeat purchase.  

 

 What We’re Looking For 

• Proven experience in an ecommerce trading role within a D2C business.  

• Strong commercial instinct with the ability to manage both detail and performance.  

• Hands-on experience of onsite trading, merchandising, and optimisation.  

• Comfortable working with Shopify (or similar platforms) and development teams.  

• Confident using data to make decisions and prioritise activity.  

• Self-sufficient and proactive - able to take ownership without needing close direction.  

• Collaborative and pragmatic, with the ability to get things done across teams.  

 

Why This Role?  

 

This is an opportunity to take real ownership of a growing ecommerce business and have a direct impact on performance. 

 

You will work closely with senior leadership but will be trusted to run trading day-to-day - shaping how Nkuku shows up digitally and how effectively it converts.